Mobile Marketing = Big Time Buck$

One of the biggest challenges restaurants face today, is keeping up with the ever changing technological advances. Restaurant owners are now realizing the importance of maintaining an internet presence. 83% of adults use smartphones or tablets to look up restaurant locations, directions, and hours. 75% look up menus, 55% read reviews, 51% order takeout or delivery directly from the restaurant website, 50% use rewards or special deals, and 79% of diners agree that restaurant technology improves their guest experience. Source

More than half of adults are using mobile applications for better a better dining experience, here are some strategies to help you use this fact to your advantage.

Take Advantage of Social Media

Social media is a great way to gain clientele and grow your restaurant. Yummy depictions of featured menus items on Senor Sisig’s  instagram, entices the viewer to not only visit and try the items, but to also contribute. 

Everyday Señor Sisig’s posts a new item of the day with the location tag and hashtags like #bayarea, #sfeats, and #JustSilogit. Their 15,000 followers seem to love them!

Convenience, Convenience, Convenience!

If there’s one thing consumers wouldn’t mind with their meal, its convenience. Long lines and waiting is no bueno for modern consumers. Apps like Omni have helped consumers ditch the lines and order food ahead of arrival. No line, no waiting.

Even having the option for your customers to pay from their mobile phone will make your customers happy. Not only will this save plenty of time for your customer, but it also be even more convenient for your business. Servers will have more time which equals more attention to customer which equals bigger tip. Win, win, win!

Loyalty programs really makes customers loyal

It sounds pretty obvious, but, once you create a loyalty program, customers will take advantage of potential savings. Restaurant loyalty program increase visits by 35%

There are so many options to chose from when it comes to loyalty programs, but no matter which program you chose, it will have a positive impact on your customer return rate.

Not only do these tips help with loyalty, they also help make your business boom. Understanding and applying all these tactics can provide a major boost to your restaurant marketing.