Create A Consistent Voice

Building a reputable website can be hard to keep up if you don't pay enough attention to the presence you are displaying to your audience. Your social media, blog, website, or emails all represent your brand and if you are not consistent with what you write or how you write it, the readers can become confused with the message you intend them to have of your company. This is why having a consistent voice is very important for any company.  

5 Ways To Develop a Consistent Voice

1. Define Your Relationship With the Customer. 

     The tone you have with your customers depends on the relationship you want to have with them. Are you going to be the voice of reason? Are they listening to what you have to say? These questions are what will keep your audience around. You need to keep the relationship simple and comfortable with your audience. 

2. Be recognizable.

    Keep all your marketing materials similar in color, design, and language. It will be easier for customers to recognize you and remember your unique selling points. 

3. Connect Socially. 

     The best way to really know and share your brand voice is by connecting with customers and other organizations through blogging, social media, and in-person events. Staying connected with your customers will expand your brand voice and allow potential customers to be aware of your brand.

4. Personality. 

     The personality of your brand is more than just pictures and words. It’s the people you have working for you. If your brand is fun but at the same time very professional, you need individuals that respect the traits set in place for your brand. That way, when a customer interacts with the individual through a phone call, they are receiving the same brand voice they interact with online.

5. Don't Forget the Little Things. 

   Always keep in mind that your voice should stand out and be clear in every part of your organization. Every element of your business should come together to create an overall voice that is recognizable and can stand on its own.