Engage with your customers through Facebook

Engage with your customers through Facebook

There are so many ways to utilize Facebook. Having the ability to  increase sales and create awareness of your restaurant at a zero to minimum cost is a large marketing component that must not be dismissed.

The advantages to Facebook are:

• Customer engagement
• Promotional offers (holidays, special menu items, festivals,etc.)
• Showcase or highlight your product
• Increase in sales
• Return customers

The most important thing about having a Facebook page is that you must have an online presence. Make sure you are always consistent and responsive. Think about your target audience and decide who you want to market to. Geo target these customers based on your location through zip code.

Be creative and put a spin on existing companies ideas-

• Make the most out of your images (It is all about presentation)
• Offer special coupons to your FB friends
• Do surveys ( for example pick your favorite cocktail, dessert, appetizer) and have a special night of favorites for your customers.
• Post recipes or how to videos ( I know that since I enjoy great food I also enjoy cooking food and learning new techniques)
• Share your good reviews
• Show appreciation to local partners and the community

These are just a few to get you started. The great thing about Facebook is that you can have an almost immediately engage with your customers and this is a very important part of being a marketer or owner. Be present and open to new ideas and feedback.According to groovehq.com, “82% of customers have left a company because of a bad customer service experience.” If you have an opportunity to fix a mistake or make it right then engage with this customer and make it right, they will be more likely to come back to regain your trust. Apologize and make sure you have satisfied the customer and hear out their complaint. The only way you can improve and learn from your flaws are directly through the customer.

By creating a unique experience for your customers and showcasing your strengths you are sure to be successful. If you don't have a Facebook sign up today. Start posting those mouthwatering images and see how effective Facebook can actually be for your company. Use your analytic tools and be on your way to success!