Marketing your Restaurant on Pinterest

 

 

Do you know how many people pin, re-pin and create new boards daily? The average time spent on Pinterest a day is 14.2 minutes per user. According to omnicoreagency.com, “Food & Drink & Technology are the most popular categories for men.” Think about how often you are browsing material on the internet and then you see something else that sparks your interest and before you know it you’re on a totally different subject. Popular boards such as travel, food, and drinks can lure customers in by seeing the enticing image clearly displayed on your mobile device or tablet. If you are a restaurant owner, manager, or marketer make sure to include Pinterest into your social media campaign. Creating a Pinterest account is fast, easy, and fun! Make sure to set up your profile as a business instead of starting a personal account and you are on your way. Incorporating ideas like showcasing your favorite recipes or images of ambiance can be an amazing way to engage with current and prospective customers. Make sure you have an online presence and that you not only create boards and pins but that you also re-pin others pins too! Comment and like what people are posting and post content that is interesting and pin-able as well. Restaurants have a great advantage of displaying images that have flair. Keep people wondering what an image really is; give them a sense of mystery. Take a squash blossom for example. See the image below. This is a great way to say something like,” squash blossoms in season” or, “did you know squash blossoms are edible.” Be creative and keep pinners interested in what you are talking about. Start your restaurant Pinterest today!